FUTURES:
Winner of Sir Arthur Clarke Award for 'Best Written
Presentation', 2005
Commercial Art
Space and
SF images have become very 'commercial' for advertising purposes. Although
they form a fairly small part of my output, I have produced quite a few
images for this field...
I've done 48-sheet poster for companies from
Guinness to Mecca Bookmakers (they're in my new book, Hardyware),
and even worked on a commercial with Ridley Scott, starring John McEnroe!
But the company for which I've done most promotional work, including many
covers for specialist trade magazines, is Vortex
PR, now based in Guernsey, C.I. Here are some examples:
This large acrylic painting, now framed in their
offices, is also used as a business card, which owner Nigel Robson says
always creates interest.
Originally all my work was 'traditional' ~ ie. painted or airbrushed, like
this Duracell advert, based on the fact that Chris Bonnington used these
batteries on his ascent of Everest ~ but the advent of the Mac allowed me
much more flexibility and creativity.
'Surfing the web' takes on a new dimension, when using a
PC card as a surfboard! (Digital)
The dolphin image at right was used to promote a new 3D
card for PCs, and I used the Mac program Poser to create a metamorphosis
from wireframe to the fully-rendered animals.
A (painted) Christmas cover for What's New in Electronics,
in which its editor appears as Santa with a sackful of electronic goodies.